Ampang Jaya - Senior Manager - QSR
PrimaBaguz Sdn Bhd Ampang Jaya Full-time
Position Overview
The role is responsible for leading the company’s commercial strategy and growth within the Quick Service Restaurant (QSR) channel. This role requires strong strategic leadership, account management, and cross-functional collaboration to drive sustainable growth with key QSR partners.The Senior Manager will coach a high performing team, develop joint business plans, manage contract negotiations, and work closely with marketing, supply chain, and R&D to deliver innovative solutions tailored to QSR customers.
About Our Company
PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products, offering over 100 items like sausages, cold cuts, and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA.This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and catering services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.
Responsibilities
Strategic Leadership & Channel Development- Lead and coach the QSR sales team to deliver high performance and capability development.
- Develop and execute the QSR channel strategy in line with business objectives.
- Build strong partnerships with leading QSR customers, acting as the primary business contact.
- Identify and pursue new opportunities within the QSR space, driving category expansion.
- Monitor competitor activities, industry trends, and consumer insights to sharpen channel strategies.
- Lead joint business planning (JBP) with key QSR customers.
- Negotiate long-term contracts, pricing agreements, and promotional deals.
- Ensure strong execution of customer programs, activations, and product launches.
- Drive revenue growth, profitability, and market share within the QSR channel.
- Partner with Marketing to develop QSR-specific campaigns and promotions.
- Work with R&D and Technical teams to develop customized product solutions for QSR needs.
- Collaborate with Supply Chain to ensure accurate forecasting, service reliability, and operational efficiency.
- Manage trade spend and promotional investments effectively, ensuring ROI.
- Deliver on sales, revenue, and profitability targets for the QSR channel.
- Provide regular updates, insights, and reports to senior leadership.
- Bachelor’s Degree in Business, Marketing, or related field; MBA preferred.
- 10+ years of commercial/sales experience in FMCG or food industry, with at least 5 years in managing QSR customers. Regional experience preferred.
- Proven success in leading QSR key accounts (local and international brands).
- Experience in leading and developing teams.
- Strong negotiation, relationship management, and influencing skills.
- Excellent commercial acumen with ability to balance strategic thinking and execution.
- Strong communication, presentation, and stakeholder management skills.
- Strategic Channel Leadership
- Key Account Management (QSR focus)
- Negotiation & Contract Management
- Cross-Functional Collaboration
- Team Leadership & Coaching
- Commercial & Analytical Skills
- Results-Oriented and Customer-Centric
- Willingness to travel and work flexible hours.
Benefits and Compensation
Why join us?
As a growing organization, PrimaBaguz offers a truly exciting career for a qualified candidate.- Medical and dental benefits to support your well-being
- Meal subsidy for added convenience.
- Accident and surgical insurance coverage for peace of mind.
- A friendly and professional work environment that supports collaboration and mutual respect.
- Training and development programs to help you grow your knowledge, skills, and career.
- Clear paths for career advancement within the company, we believe in promoting from within.
- The chance to be part of a remarkable team that values results, innovation, and dedication.
Ey Identity Asia Sdn. Bhd. (Fka Xynapse Asia Sdn. Bhd.)Kuala Lumpur, 8 km from Ampang Jaya
and geographies. So whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
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