[ref. p52303201] Marketing Executive (Digital Marketing)

Job Summary:

This role will be responsible for managing and executing digital marketing strategies and campaigns for clients. Involves maintaining strong client relationships, coordinating between internal teams, and ensuring the successful delivery of digital solutions aligned with client goals.

Key Responsibilities

Client Relationship Management:

• Act as the primary point of contact for assigned clients, ensuring clear communication and understanding of client needs and expectations.
• Educating clients on AI-driven digital marketing trends and opportunities.
• Develop and maintain strong, lasting relationships with clients through regular touchpoints and updates.
• Attend client meetings, provide progress reports, and ensure client satisfaction throughout the project lifecycle.

Campaign Management & Strategy Execution:

• Assist in developing AI-driven digital marketing strategies with internal teams.
• Manage the execution of of AI-powered digital campaigns, including automated content creation and data-driven audience segmentation.
• Oversee timelines, budgets, and resource allocation to ensure campaigns are delivered on time and within budget.
• Incorporate AI-powered solutions, such as chatbots and automation, into campaigns.

Coordination with Internal Teams:

• Collaborate with teams to deliver AI-enhanced campaign assets, ensuring they align with client objectives.
• Facilitate the adoption of AI tools for streamlining workflows, automating routine tasks, and enhancing team productivity.
• Ensure smooth workflow and communication between clients and internal teams to achieve optimal results.

Performance Monitoring & Reporting:

• Monitor and analyze digital campaign performance using AI-powered analytics tools, such as predictive analytics and sentiment analysis.
• Prepare detailed reports on campaign performance, KPIs, and ROI for clients, providing actionable insights through AI-driven data analysis.
• Leverage AI to identify trends, audience preferences, and areas for campaign optimization.

Market & Industry Trends Analysis:

• Stay updated with the latest digital marketing trends, AI technologies, and industry developments.
• Proactively suggest AI-driven innovations and ideas to clients, helping them stay ahead of their competition in the digital space.
• Identify opportunities to implement machine learning algorithms for enhanced customer insights and targeted marketing.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 1-2 years of experience in digital marketing, client servicing, or account management in an agency environment.
• Hands-on experience in managing digital campaigns across social media, search, and display networks.

Skills:

• Excellent communication and presentation skills, both written and verbal.
• Strong understanding of digital marketing channels, tools, and analytics, including AI-powered marketing solutions.
• Ability to manage multiple clients and campaigns simultaneously, prioritizing tasks efficiently.
• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, and reporting platforms.
• Familiarity with AI-driven marketing tools (e.g., chatbots, automated content generation, predictive analytics) to enhance campaign performance.
• Ability to interpret AI-generated insights and data to optimize marketing strategies.
• Adaptability to emerging AI technologies and their application in digital marketing.