Senior Content Marketer
Wealth Mastery Academy (WMA) Kuala Lumpur Full-time
Role Overview
As a Senior Content Marketer, you will be the mastermind behind WMA’s storytelling and brand voice. From crafting compelling campaigns to creating engaging multimedia content, you will drive audience engagement and event participation through impactful, high-quality messaging.This role blends creativity with strategy to deliver content that inspires action.
Key Responsibilities- Develop and execute a content marketing strategy to drive brand awareness, audience engagement, and event registrations.
- Create, edit, and oversee content for social media, websites, blogs, email marketing, and event promotions.
- Collaborate with the design and video teams to produce multimedia content (images, videos, reels, infographics).
- Optimize content for SEO, SEM, and social media algorithms.
- Analyze content performance and refine strategies based on data insights.
- Ensure brand consistency across all communication channels.
- Mentor junior content creators and manage content calendars.
- Minimum 3 years experience in content marketing, copywriting, or digital marketing (events or education industry preferred).
- Strong writing, storytelling, and editing skills in English; Mandarin is an advantage.
- Familiarity with SEO best practices, content management systems, and social media trends.
- Ability to create engaging content across multiple formats (long-form, short-form, visual, and video).
- Strategic thinker with a creative mindset and attention to detail.
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