Strategy & Consulting Global Network Song Practice | Marketing Transformation (Adobe)

MarTech Consultant Roles and Responsibilities

• Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources
• Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases
• Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data
• Support platform readiness for downstream analytics, personalisation, and activation use cases

• Support the design and execution of end-to-end marketing automation campaigns using Adobe Marketo Engage across email and digital channels
• Assist in lead lifecycle management, including lead scoring, nurturing programs, and qualification frameworks aligned to business objectives
• Collaborate with sales and marketing teams to define campaign strategies, segmentation, and targeting approaches
• Monitor campaign performance (e.g., open rates, conversion, pipeline contribution) and provide data-driven recommendations for optimisation
• Support integration of Marketo Engage with CRM and other platforms to enable seamless lead flow and reporting

• Support the creation and optimisation of unified, real-time customer profiles using RT-CDP
• Assist in defining identity resolution, segmentation, and audience strategies to enable timely and relevant activation
• Collaborate with teams to support real-time and batch activation across paid, owned, and direct channels
• Analyse audience performance and activation outcomes to identify optimisation opportunities

• Leverage Customer Journey Analytics to analyse cross-channel customer behaviour, journeys, and outcomes
• Support the design of journey analysis frameworks, KPIs, and performance views aligned to business objectives
• Translate journey and performance insights into clear recommendations for experience, campaign, and journey optimisation
• Support executive-level reporting and insight storytelling using journey-based analytics

• Support the design and activation of personalised customer journeys using Adobe Journey Optimisation
• Assist in defining journey logic, decision rules, and triggers to enable context-aware engagement
• Collaborate with marketing and product teams to activate journeys across email, push, SMS, paid media, and digital channels
• Monitor journey performance and recommend optimisation actions to improve engagement, conversion, and retention

• Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
• Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
• Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
• Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
• Coordinate with partners and vendors to support compliant, high-quality execution and governance

Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline