Kuala Lumpur - Executive, Content Creator

Job Description

The Role:

This is a hands-on creative role for someone who lives and breathes content — and wants to help one of Asia’s most recognisable brands show up in fresh, culturally relevant ways.

As a Content Creator, you’ll be right at the heart of our biggest brand moments — from festive campaigns to major route launches, influencer activations, and beyond. You’ll turn ideas into scroll-stopping content that resonates with our audience, while working closely with a sharp team of social strategists, producers, and influencers.

Whether it’s a snappy Reel, a trending TikTok, or a behind-the-scenes clip from a live event — if it’s got storytelling power, you’ll help make it happen.

What you’ll be doing:

• Creating social-first content for AirAsia’s owned channels (IG, TikTok, YouTube Shorts, etc.)
• Filming, editing, and producing short-form videos using your phone or camera — fast and with flair
• Jumping on trends quickly and turning them into brand-relevant moments
• Working with influencers and creators on collaborative content pieces
• Covering live moments, events, and shoots — and turning them into real-time content
• Collaborating with the Social & Influencer Manager and Production Lead to bring campaign ideas to life
• Supporting campaign rollouts with content that fits the brief, the brand, and the platform
• Capturing and editing BTS, day-in-the-life, UGC-style, and reactive content
• Reviewing performance insights to help refine and improve creative output
• Keeping our content libraries organised and assets labelled properly for reuse

What we’re looking for:

• You have 1–3 years of experience creating content for brands, media, or yourself (show us your work!)
• You know your way around editing tools like CapCut, Meitu, VN, Adobe Rush, or even TikTok’s native editor
• You’re confident filming, editing, and producing your own content — fast turnaround is your thing
• You have a strong understanding of what performs on TikTok, Instagram, and YouTube Shorts
• You’re creative, scrappy, and can tell a good story without a big production crew
• You’re on top of pop culture, trends, sounds, and internet humour
• You’re a team player who can take feedback, build on ideas, and keep energy high
• You’re organised, self-motivated, and able to manage multiple projects at once

A few extras we look for:

We’re not interested in polished showreels only. We’re looking for someone who:

• Loves making content that feels real, fun, and in tune with the moment
• Can adapt quickly — you’re as comfortable behind the camera as you are in front of it (if needed)
• Communicates clearly and kindly with teammates and collaborators
• Has ideas for days and isn’t afraid to try them out
• Knows the difference between content that gets likes and content that builds love

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.