Senior Executive, Marketing

About Qra (pronounced Q-ra) - is a modern, start-up, neighbourhood grocer; thoughtfully

designed to bring communities closer through quality food, curated selections, and

personalised experiences; all with a genuine Qra touch.

We’re looking for someone who’s not only creative and hands-on, but also confident in leading projects, optimising processes, and inspiring those around them in a fast-paced, collaborative environment.

Responsibilities:

You’ll lead and support the end-to-end execution of marketing plans, including:

• Campaign Leadership – Plan, manage, and execute multi-channel campaigns across digital, offline, and in-store touchpoints, ensuring alignment with brand objectives.
• Social Media & Content – Oversee and guide content creation, ensuring our platforms consistently reflect Qra’s brand values, voice, and story.
• Activation & Events – Lead planning and execution of activations and marketing events, with a focus on delivering memorable customer experiences.
• Collateral Development – Manage the production and timely delivery of marketing materials, from concept to completion.
• Copywriting & Messaging – Develop and refine impactful, on-brand content for various marketing channels.
• Cross-Department Collaboration – Partner with Operations, Creative, ECommerce, Merchandising, and other teams to ensure smooth, timely execution of marketing initiatives.
• External Partner Management – Build strong relationships with suppliers, media partners, and collaborators to ensure efficient coordination and high-quality outcomes.
• Insights & Reporting – Monitor campaign performance, conduct market research, and share recommendations for optimisation.
• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum 2–4 years of relevant marketing experience, ideally in retail, FMCG, or lifestyle brands.
• Strong grasp of digital marketing tools, social media strategy, and content planning.
• Proven project management and organisational skills, with the ability to manage multiple priorities under tight timelines.
• Exceptional communication skills — both written and verbal.

You’ll thrive in this role if you are:

• Customer-focused and passionate about creating exceptional brand experiences.
• A strategic thinker who can balance creativity with results-driven execution.
• Proactive, resourceful, and comfortable taking ownership of projects from start to finish.
• Always curious, with a finger on the pulse of marketing, content, and retail trends.
• Detail-oriented while moving at speed — you deliver quality work, fast.