[ref. x72520604] Senior Manager, Commercial
AirAsia X Kuala Lumpur Full-time
Job Description
Job Summary:
We are seeking a highly strategic and commercially-minded Senior Manager to lead and grow AirAsia's pre-book duty-free e-commerce business. This pivotal role is responsible for driving revenue and enhancing the end-to-end customer experience on the MOVE Duty-Free platform.The ideal candidate will possess a deep understanding of e-commerce, travel retail, and digital marketing and cross-functional leadership.
Key Responsibilities:
- Business Strategy & Revenue Management:
- Develop and execute a comprehensive business strategy to achieve aggressive revenue and profitability targets for the pre-book duty-free business.
- Drive commercial objectives - including revenue forecasting, budget allocation, and cost optimization.
- Conduct market research and competitive analysis to identify new business opportunities, emerging trends, and customer needs.
- Commercial & Marketing Execution:
- Oversee the development and execution of digital marketing campaigns, promotions, and sales initiatives to drive traffic and conversion.
- Partner with the Digital team to optimize the e-commerce platform's user experience (UX), checkout flow, and personalization features.
- Develop and implement pricing strategies, upselling tactics, and loyalty programs to maximize revenue per passenger.
- Team Leadership & Stakeholder Management:
- Lead, mentor, and inspire a high-performing team to achieve business objectives.
- Act as a key liaison and build strong relationships with internal stakeholders (e.g., Marketing, Tech, Finance, Operations) and external partners (e.g., brands, suppliers, retailers).
- Present business performance, insights, and strategic recommendations to senior leadership.
Qualifications & Experience:
- Bachelor's degree in Business, Marketing, Economics, or a related field. MBA or advanced degree is a plus.
- Minimum of 8-10 years of experience in e-commerce, retail, or a related commercial function, with at least 3-5 years in a leadership or managerial role.
- Proven track record of managing revenue and delivering significant business growth.
- Strong understanding of digital marketing, e-commerce platforms, and data analytics.
- Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams.
- Experience in the travel, airline, or duty-free retail industry is highly desirable
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company.No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
Ey Identity Asia Sdn. Bhd. (Fka Xynapse Asia Sdn. Bhd.)Kuala Lumpur
and geographies. So whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
The opportunity
As a Manager/Senior Manager for Transformation Architecture, you will help clients to solve enterprise-wide strategic, organisational...
Kuala Lumpur
We are seeking a Senior Manager/Manager, Learning & Performance to lead the strategic direction and operations of our professional talent development platform. This is a key leadership role where you will be responsible for designing and executing...
Monroe Consulting GroupAmpang Jaya, 8 km from Kuala Lumpur
Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with an international 4PL logistics and supply chains company to hire a Control Tower Senior Manager. This role is responsible for managing and structuring the 4PL Hub...