[ref. k56285116] Petaling Jaya - Digital Marketing Specialist

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Marketing and Mass Communications or equivalent.
• At least 3 years working experience in related field is required.
• Key experience in paid ads, especially XHS
• Language required: English, Bahasa Malaysia, Mandarin.
• Skills required: Marketing Strategy, Sales Strategy, Market Analytics, Effective Communication, Paid advertisement (paid ads - Meta ads/XHS)
• Ability to converse in English, Malay, Mandarin & other dialects will be an added advantage
• Must possess own transport
• Responsible, Resourceful, dedicated and committed to work
• Able to work independently with minimal supervision.
• Good computer knowledge.
• Must be able to participate for Company Events

Job Types: Full-time, Permanent

Benefits:

• Free parking
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Application Question(s):

• Must have own transport
• Please share your portfolio (for content created / video)
• When can you start?

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover, plan, & implement effective marketing and promotional channels, including social media platforms such as Meta, Google Ads, Xiao Hong Shu, etc. to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics such as Google Analytics/Meta A/B Testing.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing leads through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as event planning, advertising, optimization, and content development.
• Free parking
• Bonus (subject to performance)
• Growth with positive and good team
• Replacement Leave (if there is any activity / sales involved)
• EPF
• SOCSO
• Medical Claim