Marketing Manager - Seberang Perai
Robert Walters Seberang Perai
An exceptional opportunity awaits for a Marketing Manager to join a vibrant, internationally-minded educational community in Penang. This role is perfect for someone who thrives on collaboration and is passionate about shaping the future of education through impactful marketing and communications.
You will be instrumental in planning digital campaigns across multiple platforms while ensuring every piece of content upholds the organisation’s vision of excellence. By collaborating with creative agencies as well as internal teams—including students—you will bring stories of achievement to life in ways that resonate with prospective families.
Your analytical skills will be key as you monitor market trends, optimise SEO/SEM efforts, manage website performance analytics, and use data-driven insights to continually refine tactics. In addition to supporting sales initiatives aimed at boosting enrolment numbers through events like open days or info sessions, you’ll also oversee public relations activities—building lasting partnerships with media outlets and community stakeholders.
Your background should include hands-on involvement with digital campaign planning across major platforms alongside deep familiarity with analytics tools used for measuring impact. You are adept at maintaining brand consistency while producing high-quality written materials tailored for different audiences—from prospective parents to local media partners.
Your interpersonal strengths allow you to collaborate seamlessly not only with creative professionals but also internal stakeholders such as teachers or students whose stories enrich the brand narrative. A keen eye for detail ensures accuracy in all communications while your organisational abilities enable you to juggle multiple projects without compromising quality or deadlines.
The leadership team fosters an atmosphere built on mutual respect—ensuring everyone feels valued regardless of their background or role within the school community. Flexible working opportunities are available so you can balance professional commitments with personal wellbeing while generous training opportunities support ongoing career progression.
Business Registration Number : 729828-T
The organisation is dedicated to nurturing talent, celebrating success, and fostering an environment where compassion and mutual respect are at the heart of everything they do.
As Marketing Manager, you will play a pivotal part in enhancing the school’s brand presence, driving enrolment growth, and ensuring that every message reflects the institution’s core values. You will enjoy a supportive workplace culture that values lifelong learning, offers flexible working opportunities within a close-knit team, and encourages both professional and personal development.If you are looking for a meaningful role where your expertise can make a real difference in the lives of students and the wider community, this is your chance to contribute to a more sustainable and peaceful world.
- Join a forward-thinking educational institution committed to excellence, compassion, and mutual respect, where your marketing expertise will directly impact student enrolment and community engagement.
- Enjoy flexible working opportunities within a collaborative team environment that supports your professional growth and values your contributions to both digital and traditional marketing initiatives.
- Be part of an inclusive workplace that celebrates diversity, nurtures talent, and empowers you to help shape the leaders of tomorrow through innovative marketing strategies.
What you'll do:
As Marketing Manager based in Penang, you will be entrusted with leading all aspects of marketing and communications for an esteemed educational institution. Your day-to-day responsibilities will involve crafting compelling marketing strategies that not only elevate brand awareness but also foster deeper connections within the local community.You will be instrumental in planning digital campaigns across multiple platforms while ensuring every piece of content upholds the organisation’s vision of excellence. By collaborating with creative agencies as well as internal teams—including students—you will bring stories of achievement to life in ways that resonate with prospective families.
Your analytical skills will be key as you monitor market trends, optimise SEO/SEM efforts, manage website performance analytics, and use data-driven insights to continually refine tactics. In addition to supporting sales initiatives aimed at boosting enrolment numbers through events like open days or info sessions, you’ll also oversee public relations activities—building lasting partnerships with media outlets and community stakeholders.
Success in this role means consistently delivering high-quality messaging across all touchpoints while nurturing relationships that extend the school’s reach throughout Penang’s dynamic educational landscape.
- Develop, implement, and assess comprehensive annual marketing strategies that align with institutional goals and drive student enrolment targets.
- Monitor market trends and analyse competitor activities to identify new opportunities for strategic growth and continuous improvement.
- Establish, nurture, and maintain strong relationships with educational consultants, agents, partner organisations, media contacts, vendors, and community partners to broaden visibility and outreach.
- Plan and execute multi-channel digital campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and email marketing to maximise reach and engagement.
- Oversee SEO and SEM strategies to enhance online visibility and improve search rankings for all digital assets.
- Manage website content updates, performance analytics, user experience enhancements, either directly or through appointed vendors to ensure optimal functionality.
- Leverage data insights from tools like Google Analytics and Meta Insights to assess campaign performance and refine tactics for better results.
- Ensure brand consistency across all visual and written communications by creating engaging content for social media channels, newsletters, blogs, press releases, and promotional materials.
- Collaborate closely with internal departments and students to develop storytelling initiatives that reflect the organisation’s values and achievements.
- Work alongside the Sales Manager to generate leads through targeted campaigns and events while tracking conversion metrics from lead generation through to enrolment.
What you bring:
To excel as Marketing Manager in this unique educational setting in Penang, you will bring substantial experience from previous roles where you have successfully managed multifaceted marketing functions—preferably within schools or similar institutions.Your background should include hands-on involvement with digital campaign planning across major platforms alongside deep familiarity with analytics tools used for measuring impact. You are adept at maintaining brand consistency while producing high-quality written materials tailored for different audiences—from prospective parents to local media partners.
Your interpersonal strengths allow you to collaborate seamlessly not only with creative professionals but also internal stakeholders such as teachers or students whose stories enrich the brand narrative. A keen eye for detail ensures accuracy in all communications while your organisational abilities enable you to juggle multiple projects without compromising quality or deadlines.
Above all else, your commitment to nurturing relationships—both inside the organisation and out—will be vital in expanding its reach throughout Penang’s thriving educational ecosystem.
- A minimum of five years’ proven experience in marketing roles—ideally within an international or national education setting—demonstrating your ability to deliver results in similar environments.
- Demonstrated expertise collaborating effectively with creative agencies and designers on diverse projects requiring both strategic oversight and attention to detail.
- Exceptional command of written and spoken English along with strong proofreading skills for documents as well as social media content creation.
- Proficiency in planning digital campaigns using platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, email marketing tools—and leveraging analytics platforms like Google Analytics or Meta Insights for performance assessment.
- Experience overseeing SEO/SEM strategies aimed at improving online visibility coupled with hands-on management of website content updates or vendor coordination.
- Ability to multitask efficiently while managing deadlines in a fast-moving environment; bringing a proactive approach combined with a collaborative spirit within small teams.
- Track record of building positive relationships with external partners including educational consultants, agents, media representatives or community organisations.
- Strong interpersonal skills enabling effective collaboration across departments—including working closely with sales teams on lead generation initiatives tied directly to admissions goals.
- Creative flair for developing engaging content tailored for various audiences across social media channels as well as traditional communication formats such as newsletters or press releases.
What sets this company apart:
This organisation stands out as a beacon of excellence within Penang’s educational landscape by placing equal emphasis on academic achievement as well as holistic personal development. Here you will find a truly inclusive environment where compassion is celebrated alongside ambition; where every member of staff is encouraged not just to teach but also inspire those around them.The leadership team fosters an atmosphere built on mutual respect—ensuring everyone feels valued regardless of their background or role within the school community. Flexible working opportunities are available so you can balance professional commitments with personal wellbeing while generous training opportunities support ongoing career progression.
The focus on sustainability extends beyond curriculum into daily operations—making this an ideal place for individuals who want their work life aligned with broader ethical values. By joining this team you become part of a mission-driven network dedicated not only to academic success but also shaping responsible global citizens who contribute positively towards society at large.
What's next:
If you are ready to take your marketing career further by making a genuine impact within an inspiring educational community in Penang—this is your moment!
Apply today by clicking on the link provided; we look forward to discovering how your talents can help shape the future together.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn BhdBusiness Registration Number : 729828-T
Licence Number : JTKSM 423C
Robert WaltersGeorge Town, 5 km from Seberang Perai
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