(JO) Senior Brand Manager (Wellness/Beauty/Skin Care) (58020)
Agensi Pekerjaan Reeracoen Malaysia Sdn. Bhd. Petaling Jaya Full-time
Brand Strategy & Campaign Development: Lead the creation and execution of brand campaigns that build strong brand affinity, trust, and long-term engagement with our audience.
- Brand Performance Tracking: Monitor brand health through key performance indicators, market data, and consumer feedback. Analyze results to improve brand performance and campaign effectiveness.
- Content & Activation Management: Guide the team in developing engaging content and brand activations across both digital and offline platforms, ensuring a consistent and inspiring brand presence.
- Community & Partnership Engagement: Identify and nurture partnerships with relevant communities and like-minded brand partners to enhance brand relevance and reach.
- Influencer & Social Media Oversight: Oversee influencer marketing programs and drive strong brand engagement across social media channels. Leverage insights to refine social strategies.
- Cross-Functional Collaboration: Work closely with internal teams—including marketing, sales, product, ecommerce, creative, and operations—to ensure alignment in brand messaging and execution.
- Budget Management: Manage brand budgets effectively to ensure cost efficiency and strong returns on investment.
- Market & Trend Awareness: Stay informed on industry trends and competitive activities to support proactive and future-ready brand strategies.
Benefits:
- Phone Allowance
- Annual leave
- Insurance
- Medical claims
- Hospitalization claim
- Dentical and optical claims
- Bonus and increment
- Bachelor’s degree in marketing or a related field; MBA is an added advantage.
- At least 7 years of brand management experience within the FMCG industry, preferably in wellness, beauty, or skincare industry.
- Strong leadership skills with experience managing teams
- Strategic thinker with strong analytical and problem-solving abilities
- Able to turn consumer insights into impactful brand actions
- Digitally savvy, commercially minded, and experienced in digital marketing and social media
- Excellent communication and stakeholder management skills
- Understands and connects with wellness-focused consumers, especially modern women who value personal care, self-care, and emotional wellness
- Relates well to consumers who lead busy lives balancing career, family, and self-care routines
- Well-groomed, confident, and appreciates professional presentation
- Passionate about sustainability and naturally drawn to eco-conscious, responsible brands
Agensi Pekerjaan Reeracoen Malaysia Sdn. Bhd.Kuala Lumpur, 11 km from Petaling Jaya
a workforce of over 700 employees nationwide, committed to delivering quality and innovation in food solutions.
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