Product Marketing & Customer Propositions, Specialist/Consultant

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, who are driven to work with, and learn from some of the most inspiring and supportive leaders in the business.

Sound like you? Then read on.

About the Role

The role also requires extensive coordination with various cross-functional teams such as channel distribution, actuarial, investment, marketing, technical teams, operations, and Tribe members to ensure seamless product development and delivery.

Roles & Responsibilities:

• Conduct Market Research and Analysis: Perform comprehensive market research and analysis to identify potential gaps or opportunities in the takaful market. This includes studying customer needs, competitor offerings, and industry trends.
• Generate New Ideas: Develop innovative ideas for new products, campaigns, or enhancements to existing products. This involves brainstorming sessions, customer feedback analysis, and leveraging market insights to create compelling product proposition.
• Coordinate with Relevant Functions: Collaborate with various functions such as channel distribution, actuarial, investment, marketing, technical teams, operations, and Tribe members to ensure that the design and refinement of products are aligned with business objectives and customer expectations.
• Obtain Necessary Approvals: Secure all required approvals from the Product Steering Committee (PSC), Product Development Committee (PDC), and Shariah Committee for new products, enhancements, and campaigns.
• Provide Advice and Feedback: Offer expert advice and feedback on product pricing and marketing strategies which includes analysing data, customer preferences, and competitive pricing to ensure the products remains relevant and competitive.
• Develop and Execute Product Launch: Manage and implement comprehensive product launch. This involves planning marketing campaigns, preparing marketing materials, performing User Acceptance Testing and coordinating with relevant teams to ensure a successful product launch.
• Monitor Product Performance: Track and analyze product performance post-launch. Use data-driven insights to make continuous improvements, ensuring that products meet performance targets and customer satisfaction levels.
• Ensure Regulatory Compliance: Ensure that all products comply with relevant regulatory guidelines which includes staying updated on regulatory changes.
• Provide Guidance to Junior Staff: Coach and guide junior staff on day-to-day task.

Minimum Job Requirements:

• Education – Bachelor Degree in Actuarial Science or Islamic Finance.
• Experience – Preferably with minimum 5 to 8 years of relevant working experience in the insurance or Takaful industry, combination of product development, product marketing, pricing or actuarial.
• Other skills – Possesses strong leadership, interpersonal, and analytical skills, with proficiency in English and Bahasa Malaysia. Confident, proactive, and capable of managing multiple stakeholders and projects independently.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.