Internship Digital Marketing (Intern)
ASTRA FAMILY Kajang Internship
Job Overview:
We are looking for a proactive and detail-oriented Digital Marketing Intern to join our team. You'll play a hands-on role in driving our TikTok Shop and social commerce initiatives. Your responsibilities will span across eCommerce management, live operations, affiliate and influencer marketing, and performance analytics.
Key Responsibilities:
- Assist with TikTok Shop management and backend operations including product listings, campaign submissions, promotional setups, and weekly sales reporting.
- Conduct market research and competitor analysis to identify trends, and opportunities in the baby & maternity industry on TikTok Shop.
- Source and coordinate with affiliates, KOLs/KOCs for seeding campaigns and creators collaborations by utilise TikTok Affiliate Centre effectively to boost campaign goals.
- Plan and support TikTok LIVE operations including live host recruitment, prepare schedule LIVE sessions, and support weekly payment submissions for live hosts.
- Coordinate with creative team to align content creation with special campaigns and promotions.
- Track and report weekly performance for TikTok LIVE and affiliate campaigns. Prepare actionable insights to support marketing decisions.
- Prepare TikTok Shop income reports and LOA preparation for cross-functional tasks.
Job Requirements:
- Diploma or Degree in Marketing, Business, Communications, or any related fields.
- High interest in digital marketing, eCommerce, social media, or any equivalent industry.
- Good planning and analytical skills, with attention to detail.
- Ability to work with a positive attitude, strong interpersonal skills, and an organised approach.
- Proficient in Microsoft Excel, PowerPoint, and AI tools.
- Collaborative team player with good communication and time management skills.
- Good communication skills in both English and Malay, with a good command of writing and speaking.
Note:
- Internship Duration: 6 months
- Working Hours: Monday
- Friday, 8:30AM
- 5:30PM / 9AM
- 6PM
- Location: Petaling Jaya
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