Assistant Manager, Marketing {FMCG)
ZUS COFFEE Subang Jaya Full-time
Job responsbilities
- Support the development and execution of annual brand plans and strategies.
- Translate business goals into consumer-facing brand initiatives that build awareness, trial, and loyalty.
- For Assistant Manager level: Lead brand planning and portfolio strategy, ensuring alignment with commercial and channel priorities.
- Drive 360° marketing campaigns across digital, retail, PR, influencer, and experiential channels.
- Manage creative development, media planning, and content production in collaboration with internal stakeholders and external agencies.
- Ensure consistent brand messaging and visual identity across all consumer touchpoints.
- Monitor brand performance indicators including sales, volume, market share, and ROI.
- Collaborate closely with Sales, Trade Marketing, and E-commerce teams to drive integrated brand-commercial execution.
- For Assistant Manager level: Lead monthly brand performance reviews and weekly brand syncs to recommend corrective actions to achieve targets.
- Leverage consumer and market insights to shape campaign messaging, product positioning, and brand experiences.
- Participate in the ideation and development of new products, packaging, or formats.
- Contribute to the innovation pipeline by identifying emerging consumer needs and trends.
- Manage campaign budgets, vendor costs, and reporting with discipline and accuracy.
- Ensure timely execution of marketing initiatives and track campaign KPIs and performance outcomes.
- Maintain strong working relationships with agency partners, media vendors, and internal stakeholders.
- Bachelor’s Degree in Marketing, Business, or a related field.
- 3–6 years of experience in brand marketing, ideally within FMCG or retail sectors.
- Strong understanding of consumer marketing, brand positioning, and media/digital execution.
- Commercial mindset with ability to link brand activities to business outcomes.
- Excellent communication, project management, and stakeholder engagement skills.
- Self-motivated, hands-on, and thrives in a fast-paced environment.
The Precious Seed Management Sdn. Bhd. (Just Pets Megastore)Petaling Jaya, 5 km from Subang Jaya
At least 3–5 years of experience in F&B operations, preferably in a supervisory or assistant manager role.
• Strong leadership and people management skills.
• Good communication skills and customer service mindset.
• Ability to work under pressure...
Kuala Lumpur, 15 km from Subang Jaya
Randstad is proud to be partnering with a leading retail group with a strong global footprint and continued expansion across international markets. We are hiring for an Assistant Manager, Retail Operations (Overseas role) who will undergo...
ZUS COFFEESubang Jaya
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