Digital Marketing

We need someone who wakes up with ideas. Someone who sees a trending sound on TikTok and immediately thinks, "How do we make this about diamonds?" Someone who can plan a full year of marketing and still get excited about tomorrow's Instagram post.

As our Digital Marketing Executive, you'll be the person connecting the dots — turning big-picture strategy into scroll-stopping content, dream collaborations into real campaigns, and creative briefs into beautiful work with our design team.

Your Day-to-Day

• Own the annual marketing calendar — mapping out campaigns, launches, festive pushes, and everything in between.
• Set monthly goals and track what's working (and honestly, what's not — we learn fast here).
• Keep your finger on the pulse of what's trending, what competitors are doing, and what our customers actually care about.

• Dream up content ideas that make people stop scrolling — across Instagram, Facebook, TikTok, Xiaohongshu, and whatever platform pops up next.
• Build content themes and storytelling angles that make lab-grown diamonds feel exciting, aspirational, and relevant.
• Dig into the data. What's getting engagement? What flopped? Use insights to make the next post even better.

• Spot collaboration opportunities with brands, influencers, and KOLs that align with ZCOVA's vibe.
• Pitch ideas, coordinate campaigns, and make sure every partnership feels authentic — not forced.
• Help us show up in unexpected places and in front of new audiences.

• Work hand-in-hand with our visual designers, graphic artists, videographers, and photographers to bring campaigns to life.
• Write clear, inspiring briefs so the creative team knows exactly what we're going for.
• Be the guardian of brand consistency — every post, every banner, every showroom display should feel unmistakably ZCOVA.

• Support digital ad campaigns across Meta, Google, and beyond.
• Track performance, report results, and always be asking "how do we do this better?"
• Chip in on marketing for Ch'ya — our sub-brand with its own exciting story to tell.

• Have a diploma or degree in Marketing, Communications, or something related.
• Bring 2–4 years of digital marketing experience, ideally in retail, e-commerce, lifestyle, or fashion.
• Actually enjoy social media (not just use it — you genuinely get why people engage with content).
• Can juggle multiple campaigns without dropping the ball.
• Have a natural eye for what looks good and what tells a great story.
• Know your way around Google Analytics, Meta Business Suite, or similar tools.

• Experience in jewellery, fashion, or luxury — you already speak the language.
• You know what a lab-grown diamond is without Googling it.
• You've worked with influencers or celebrities before and lived to tell the tale.
• You can dabble in Canva or Adobe Creative Suite when needed.