General manager (fashion retail)

placeKuala Lumpur calendar_month 

Randstad is partnering with a well-known modest fashion brand to support them in the search for a General Manager (Modest Fashion).

Responsibilities:

  • Define and uphold brand identity, tone, and storytelling across all platforms
  • Develop and implement strategies to grow brand equity, reach, and revenue
  • Lead brainstorming, creative briefings, and final approvals of brand assets and communications
  • Lead strategic discussions and negotiations for brand collaborations, ambassador partnerships, and special campaigns
  • Align cross-functional teams on timelines and creative direction for new launches, stores, or partnerships
  • Oversee brand expansion plans, including entry into new markets, product verticals, or demographic segments
  • Provide mentorship and feedback to develop high-performing creative and strategic teams through regular performance review

Requirements:

  • 10 years in brand building roles, preferably fashion or lifestyle background
  • Demonstrated success in managing seasonal brand cycles and integrated campaigns
  • experience
10 years
  • skills
no additional skills required
  • qualifications
no additional qualifications required
  • education

Bachelor Degree

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