[ref. a92720900] Ampang Jaya - Marketing Executive

Job Overview

The Marketing Executive plays a critical role in planning, executing, and optimizing digital marketing initiatives to support lead generation, audience engagement, and business growth. This role bridges creative content development and data-driven performance analysis to support Mindsful Solutions’ multi-brand marketing needs across the digital learning ecosystem.

Qualifications and Requirements

Required:

• Degree or Diploma in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of hands-on experience in digital marketing, either in-house or agency-side.
• Proficient in using digital marketing platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics (GA4).
• Strong working knowledge of SEO and SEM principles, UTM tracking, and performance metrics (CTR, CPC, conversion rate).
• Familiarity with marketing automation platforms such as Zoho Campaigns or equivalent.
• Excellent command of English in both written and verbal communication.

Preferred:

• Experience managing B2B & B2C campaigns, particularly in the eLearning and EdTech industry.
• Exposure to event marketing (e.g., webinars, workshops, masterclasses).
• Portfolio or samples of campaign assets, content writing, or ads.
• Knowledge of basic design tools such as Canva or Adobe Photoshop and Video Editing for content visual creation.
• Comfortable working in a fast-paced, multi-brand environment with collaborative teams.

1. Plan and execute B2B-focused digital campaigns for LearnTech programs targeting corporate clients, HR professionals, and L&D decision- makers across email, LinkedIn, and industry-specific channels.
2. Create and manage content assets (e.g., brochures, landing pages, sales enablement materials) that position LearnTech offerings as strategic solutions in digital learning and talent development.
3. Monitor and optimize paid campaigns on platforms such as Google Ads and LinkedIn Campaign Manager to drive quality leads and increase campaign ROI for learning tech and SaaS-based products.
4. Manage Zoho Marketing Automation workflows, ensuring segmentation, lead scoring, and nurturing flows are optimized for B2B conversion funnels.
5. Support multi-brand events and webinars by leading content rollout, pre- event engagement, post-event surveys, and data handover to sales teams for follow-up actions.
6. Collaborate with product and sales teams to align messaging with brand positioning, campaign objectives, and the specific value propositions of LearnTech and other platform-based offerings.

1. SEO & SEM Execution

1. Performance-Driven Campaign Analysis

1. Event Marketing Coordination

1. Cross-Channel Content Creation

1. Marketing Automation & Lead Funnel Optimization

• Dental and Medical Benefits.
• Professional Development and Training Opportunities.
• Regular Working Hours from Monday to Friday.
• Dress Code – Smart Casual (T-shirt and Jeans) in Office and Formal Wear when Meeting Customer.