Head of Performance Creative / Creative Strategist

TL;DR - We’ll know you’re the one if…

You lead with both vision and operational excellence, empowering a team to turn insights into scroll-stopping creative that moves the needle.

About the Job

Your work will directly impact ROAS, CAC, ad fatigue, and creative testing velocity.

You’ll collaborate closely with Growth, Partnerships, and Product teams to ensure that every creative concept aligns with campaign goals, resonates with target customers, and performs on platform. This role is equal parts visionary leadership and boots-on-the-ground execution—perfect for someone who blends creative chops with strategic thinking and systems-building.

In this role, you will:

• Own the end-to-end creative strategy for paid performance across Meta, TikTok, Google, YouTube, and emerging channels
• Build and evolve high-performing creative frameworks tailored by channel, brand, and campaign type
• Review performance data weekly and translate insights into iterative tests, refreshes, and winning concepts
• Lead a team of designers, editors, and creators—giving clear feedback, setting priorities, and ensuring alignment with growth goals
• Drive innovation in storytelling formats, editing styles, and creative hooks to stay ahead of platform trends
• Oversee creative production workflows—briefing, review cycles, timelines, approvals, and asset handoffs
• Partner with Growth, Brand, and Partnerships to ensure creative supports campaigns, product positioning, and UGC content
• Own asset tagging, licensing compliance, version tracking, and creative libraries for scalable reuse
• Deliver weekly/monthly creative reports highlighting wins, losses, testing insights, and next steps
• Forecast bandwidth needs, propose hiring/freelancer support, and scale the team as brand demands grow

• You obsess over how creative drives performance and love using data to guide decisions
• You’re both a creative visionary and an operations optimizer—you want the ideas and the system
• You thrive in high-growth environments with ambitious goals and lean, nimble teams
• You love coaching others and building strong teams that can execute at a high level
• You’re energized by constant iteration, testing, and leveling up what’s possible
• You’ll Hate This Role If…
• You prefer brand work that isn’t tied to metrics or conversion
• You find performance data or ad platform nuances overwhelming or boring
• You don’t enjoy managing others or giving detailed, constructive feedback
• You dislike working cross-functionally or adapting creative to meet channel-specific goals
• You avoid fast-paced environments where things change weekly (sometimes daily)

We're looking for someone who:

• Has 4–6+ years in performance creative, growth marketing, or content strategy with strong DTC experience
• Has proven success developing ad creative that scales across paid channels (Meta, TikTok, Google, YouTube)
• Has strong leadership experience managing designers, editors, and/or creative strategists
• Has deep understanding of direct response principles, creative frameworks, and ad testing methodology
• Has experience with creative tools and performance platforms like Figma, Meta Ads Manager, Northbeam, and Google Ads
• Is skilled in building systems and workflows that improve creative production efficiency and output
• Has strong cross-functional communication skills—you collaborate well with Growth, Brand, Product, and Partnerships
• Is comfortable making strategic decisions based on performance metrics, customer insights, and creative vision

• Growth: We learn fast and adapt faster. Curiosity is required and skill building never stops. Stagnation is not an option in DTC.
• Ownership: You are the CEO of your function. Anticipate problems and solve them without waiting. Treat time, money, and customers like your own.
• Honesty: Feedback is a gift. We say the hard thing with respect and hear it with humility. Transparency accelerates improvement.
• One Team: We operate like a championship team. Roles are earned and performance matters. We push and support each other to win.
• Customer Obsession: Everything starts with the customer. Know their problems deeply, anticipate needs, and deliver beyond expectations. Their success is our score.

Compensation & Perks:

At Nolan Interior, we're committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between RM12,500-RM25,000 per month depending on experience.

Beyond base salary, we offer competitive profit sharing packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.