Digital Marketing Executive (Performance & Content)
iCafe Solutions Sdn Bhd George Town Full-time
Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads)
- Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos
- Ensure consistent brand identity across all marketing materials and campaigns
- Conduct market research, competitor analysis, and trend monitoring to guide content strategy
- Analyze campaign performance (CPL, qualified leads, conversion rate) and continuously improve results
- Manage incoming leads and ensure proper qualification, filtering out low-quality or irrelevant enquiries
- Maintain and organize CRM database, including segmentation and lead tracking
- Execute retargeting strategies (Custom Audiences, Lookalike Audiences, etc.) to maximize conversions
- Collaborate with the sales team to improve lead quality and conversion outcomes
- Utilize AI tools to generate content ideas, test variations, and improve marketing efficiency
- Diploma or Degree in Marketing, Business, Communications, or related field
- 1–3 years of experience in digital marketing, performance marketing, or similar role
- Strong understanding of social media advertising and content strategy
- Good design sense with knowledge of layout, color, typography, and visual hierarchy
- Strong copywriting skills with ability to write engaging and localized content (Malaysia market)
- Data-driven mindset with ability to analyze campaign performance and metrics
- Experience in lead generation, funnel thinking, and conversion optimization
- Familiar with CRM systems and basic database management
- Knowledge of retargeting strategies and audience segmentation
- Comfortable using AI tools (e.g. ChatGPT, image/video generation tools) to enhance productivity
- Proactive, detail-oriented, and able to work independently
- Annual Leave
- Medical and Hospitalisation Leave
- EPF
- SOCSO
- EIS
- Training Provided
- Allowance Provided
- Performance Bonus
- 5 Working Days
Every Morning Sdn BhdGeorge Town
Proficient in English, Bahasa Malaysia, and Mandarin (spoken and written).
• Required skills: Facebook Advertising, Social Media Marketing, Digital Marketing, Campaign Management, Data Analysis, Marketing Strategy, Content Creation.
• Proven...
Every Morning Sdn BhdGeorge Town
Mahir dalam Bahasa Inggeris, Bahasa Malaysia, dan Mandarin (lisan dan tulisan).
• Kemahiran yang diperlukan: Pengiklanan Facebook, Pemasaran Media Sosial, Pemasaran Digital, Pengurusan Kempen, Analisis Data, Strategi Pemasaran, Penciptaan...
Masdora JewelleryButterworth, 5 km from George Town
Information Technology, Business, or a related field.
• 1-2 years of experience in website development, optimization, digital marketing, or a related role.
• Can speak in English, Bahasa Malaysia & Mandarin. ( Mandarin is add on advantage cause need to deal with Mandin...