Performance Marketing Specialist
iCafe Solutions Sdn Bhd George Town Full-time
Develop and lead the overall marketing strategy, including funnel design, audience targeting, and channel positioning
- Create and execute structured marketing plans with clear KPIs, timelines, and measurable outcomes
- Build and manage a scalable customer database system, including CRM setup, segmentation, and lead lifecycle management
- Design and implement lead generation and nurturing strategies (e.g. email automation, retargeting campaigns, content funnels)
- Monitor and analyze campaign performance across all channels (CTR, CPC, conversion rate, cost per qualified lead, funnel drop-off) and optimize accordingly
- Ensure accurate tracking, reporting, and qualification of leads to maintain data integrity
- Define and refine Ideal Customer Profile (ICP) to improve targeting and campaign effectiveness
- Lead and manage the marketing team, ensuring accountability, performance tracking, and consistent execution
- Establish and enforce marketing processes, including campaign briefs, reporting frameworks, and regular performance reviews
- Optimize channel strategies, including localized marketing approaches and trust-building initiatives
- Plan and execute marketing events (e.g. seminars, webinars), and continuously improve attendance and engagement rates
- Collaborate with headquarters and cross-functional teams to position the company as the preferred local distributor through strong differentiation (e.g. service quality, support, case studies, reviews)
- Bachelor’s Degree in Marketing, Business Administration, or a related field
- Minimum 3–5 years of experience in digital marketing, performance marketing, or marketing management
- Proven ability to develop structured marketing strategies with clear funnel and conversion logic
- Strong data-driven mindset with hands-on experience in campaign performance analysis and optimization
- Solid experience in CRM systems, database management, segmentation, and lead nurturing workflows
- Strong understanding of lead generation, qualification, and conversion processes
- Ability to define and apply Ideal Customer Profiles (ICP) and audience segmentation strategies
- Good understanding of multi-channel marketing and positioning strategies, especially in service or distributor-based businesses
- Demonstrated leadership skills with experience managing teams and driving accountability
- Strong documentation and organizational skills, with ability to build structured processes and reporting systems
- Experience in event marketing, including planning, promotion, and performance improvement
- Analytical, structured thinker with strong problem-solving abilities
- Annual Leave
- EPF
- SOCSO
- EIS
- Performance Bonus
- Medical and Hospitalisation Leave
Every Morning Sdn BhdGeorge Town
Proficient in English, Bahasa Malaysia, and Mandarin (spoken and written).
• Required skills: Facebook Advertising, Social Media Marketing, Digital Marketing, Campaign Management, Data Analysis, Marketing Strategy, Content Creation.
• Proven...
RK South Asia Sdn BhdPerai, 7 km from George Town
Requirements
1. Experience & Industry Understanding
3–7 years of experience in social media or digital marketing.
Strong understanding of the Malaysia motorcycle market, riding culture, and consumer trends.
Experience working with lifestyle...
Every Morning Sdn BhdGeorge Town
Mahir dalam Bahasa Inggeris, Bahasa Malaysia, dan Mandarin (lisan dan tulisan).
• Kemahiran yang diperlukan: Pengiklanan Facebook, Pemasaran Media Sosial, Pemasaran Digital, Pengurusan Kempen, Analisis Data, Strategi Pemasaran, Penciptaan...