performance Marketing, Assistant Manager
Robert Walters Kuala Lumpur
Exciting opportunity for a Performance Marketing Assistant Manager to drive sales and online brand presence for a global retailer in Malaysia. Shape strategies across paid channels—app, affiliates, display, and search—to acquire customers and boost engagement.
You will take charge of media planning processes—setting creative direction in line with company milestones—and conduct regular performance reviews to track progress against KPIs. By leveraging your expertise in data analysis, you will continuously refine campaign tactics for optimal results.
Your ability to foster strong partnerships internally and externally will be crucial as you manage agency relationships and work alongside e-commerce specialists. Additionally, you will have the opportunity to explore innovative approaches by identifying new digital avenues for growth while supporting integrated offline marketing efforts.
The company’s flexible working policies support work-life balance without compromising on ambition or achievement. As part of a globally recognised brand committed to sustainable growth, you will have access to cutting-edge resources along with opportunities for cross-border collaboration—enabling you not only to contribute locally but also gain exposure on an international scale.
Business Registration Number : 729828-T
Collaborate with local and global teams in an inclusive, growth-focused environment. Enjoy flexible work and ongoing training to support your development in digital marketing.
What you'll do:
As a Performance Marketing Assistant Manager, you will immerse yourself in the world of digital advertising by designing impactful campaigns that resonate with target audiences across various paid channels. Your day-to-day responsibilities will involve collaborating closely with both local teams and international partners to ensure that every initiative is strategically aligned with overarching business objectives.You will take charge of media planning processes—setting creative direction in line with company milestones—and conduct regular performance reviews to track progress against KPIs. By leveraging your expertise in data analysis, you will continuously refine campaign tactics for optimal results.
Your ability to foster strong partnerships internally and externally will be crucial as you manage agency relationships and work alongside e-commerce specialists. Additionally, you will have the opportunity to explore innovative approaches by identifying new digital avenues for growth while supporting integrated offline marketing efforts.
Success in this role hinges on your capacity to blend analytical thinking with creative flair within a collaborative environment dedicated to achieving shared goals.
- Develop and execute comprehensive digital marketing strategies across paid channels such as app, affiliates, display, and search to drive new customer acquisition and increase overall sales.
- Align channel-specific key performance indicators (KPIs) with both local stakeholders and the global headquarters to ensure consistency in objectives and reporting.
- Lead media planning activities by setting creative direction that aligns with the company calendar while conducting daily, weekly, and monthly performance reviews for internal reporting purposes.
- Work collaboratively with cross-functional teams including e-commerce, product marketing, and international headquarters to deliver integrated marketing solutions.
- Manage relationships with external agencies to optimise campaign delivery and maximise return on investment across all digital platforms.
- Identify opportunities for developing new digital marketing channels or media to further enhance existing sales streams.
- Utilise data analytics tools to monitor campaign effectiveness, generate actionable insights, and inform future strategy adjustments.
- Ensure all campaigns adhere to brand guidelines while maintaining a high standard of creativity and innovation in execution.
- Support offline marketing initiatives when required by integrating them into broader digital strategies for cohesive brand messaging.
- Stay up-to-date with industry trends and emerging technologies to keep the organisation at the forefront of digital marketing best practices.
What you bring:
- A bachelor’s degree coupled with at least three years’ experience in digital performance marketing within either client-side or agency environments is essential for this role.
- Demonstrated success in customer acquisition strategies specifically tailored towards e-commerce websites or online platforms is highly valued.
- Proficiency in managing advertising campaigns using platforms such as Google Ads Manager, Facebook Business Manager, TikTok Ads or similar tools is required.
- Strong analytical abilities enabling you to interpret complex data sets and translate findings into actionable recommendations are fundamental.
- Excellent communication skills—both written and verbal—in English are necessary for effective stakeholder engagement at all levels.
- Experience developing end-to-end digital marketing strategies encompassing planning, execution, optimisation, and post-campaign review would be advantageous.
- Familiarity with analytics tools like Google Analytics or Search Console is considered beneficial for monitoring campaign performance.
- Project management capabilities allowing you to juggle multiple projects simultaneously while maintaining attention to detail are desirable.
- Exposure to mass marketing or offline promotional activities can provide added value when integrating multi-channel campaigns.
- A genuine interest in both digital innovation and traditional marketing methods combined with eagerness for learning new skills rounds out the ideal profile.
What sets this company apart:
This organisation stands out as a leader in retail innovation by prioritising employee development within an inclusive culture that celebrates diversity of thought. With a strong emphasis on teamwork and mutual respect, employees are encouraged to share ideas openly while benefiting from structured training programmes designed to enhance professional skills at every stage of their career journey.The company’s flexible working policies support work-life balance without compromising on ambition or achievement. As part of a globally recognised brand committed to sustainable growth, you will have access to cutting-edge resources along with opportunities for cross-border collaboration—enabling you not only to contribute locally but also gain exposure on an international scale.
The supportive leadership team fosters an environment where everyone’s contributions are valued equally; here your voice matters as much as your results do.
What's next:
If you are ready to take the next step in your career journey by joining a forward-thinking team dedicated to shaping the future of retail marketing, this is your moment!
Apply today by clicking on the link provided—your next great opportunity awaits!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn BhdBusiness Registration Number : 729828-T
Licence Number : JTKSM 423C
3 Point 8 Art & Creative Sdn BhdAmpang Jaya, 8 km from Kuala Lumpur
and written Mandarin, Bahasa Malaysia and English.
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