Asst Manager, Digital Marketing & Market Research
Scope of Responsibilities:
- Spearhead and drive digital strategies, digital sales and marketing plans and digital touch point for all platforms to generate leads for sales conversion.
- Market research, gather and analyzes data on competitors project and property trend. To provide insight and recommendations to support decision-making, product development and pricing.
Primary Duties:
a)Take responsibility for the digital marketing department and efficiency of day-to-day operations.
b)Develop and implement operational strategies, policies and procedures that align with the company’s goals and objectives.
c)Brainstorm and generate ideas and strategies for digital marketing campaigns.
d)Develop engaging, creative, innovative content for regularly scheduled posts and ads.
e)Collaborating with the Sales and Marketing Team to ensure that posts are engaging.
f)Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
g)Daily monitoring and analysing the campaign performance to identify the opportunities for optimization.
h)Manage a team of digital marketing professional, including setting goals, providing guidance and ensuring collaboration among team members.
i)Stay updated with industry trends and conduct market research to identify opportunities for growth and improvement in digital marketing strategies.
j)Maintain brand consistency across all digital marketing channels and ensure that messaging aligns with the brand’s identify and values.
k)Conduct A/B test to optimize marketing campaigns and strategies for better performance.
l)Be prepared to respond to digital marketing crises or reputation management issues promptly and effectively.
Required minimum 3-5 years of experience in property, agency or relevant fields.
Possess Diploma/ Bachelor’s Degree in Advertising, Marketing, Media, Communications, Business Admin or any related field.
Experience of ads buying with Ads Manager in creating effective ads and analysing the performance to provided insight and data driven decision for clients to meet their objectives.
Experience in writing engaging ad copy.
Experience in Google Ads/ Google Analytics/ Facebook Ads/ Instagram Ads.
Strong communication skills to collaborate with a cross functional team.
Able to consistently meet deadlines, multi-task and problem-solving with strong attention to details.
Able to work under pressure in a fast-paced environment.