[ref. s62212616] Kuala Lumpur - Deputy Manager, Customer Lifecycle Management

We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Being able to coordinate, identify and escalate project deliverables. Performing project monitoring and reports via excel and powerpoint

Roles & Responsibilities

• End-to-end campaign management for leads management, acquisition, upselling, x-selling, nurturing and onboarding.
• Design customer journey mapping and develop engagement framework and loyalty framework.
• Partnership management and responsible to procure more partnerships for future campaigns.
• Adapt changes to the customer lifecycle management framework based on data to be captured once CEP goes live.
• Campaign ideation and formulation.

• Gather business requirements from campaign owners from data attributes to journey design on MS Visio.
• Ad brief management on the creative requirement for the CEP.
• Stakeholder management from campaign owners, brand & comms, UDP, data and IT.
• Coordinate and manage UAT processes and overall business project management activities.
• Define project plan, deliverables, and timelines. Ensuring all deliverables are within the stipulated timeline.
• Monitor campaign progress and assess the effectiveness of campaign.

• Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field.
• Minimum 3 years of experience in customer lifecycle management, marketing, or retention strategies.
• Experience working with Salesforce Marketing Cloud Builders and Studios: Email Studio, Content Builder, Contact Builder, Advertising Studio, Mobile Studio, Personalization Builder for Emails and SMS, WhatsApp and other Channels, Marketing Cloud Personalisation, Datorama (Marketing Cloud Intelligence) is a must and preferred.
• Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language.
• Proven success in persistency improvement, retention strategies, and upsell/cross-sell campaigns.
• Strong analytical skills, including experience with customer segmentation, predictive modeling, and campaign measurement.
• Proficiency in CRM systems, marketing automation tools, and customer analytics platforms.
• Exceptional communication and leadership skills, with the ability to influence and inspire cross-functional teams.
• Extensive experience utilizing Journey Builder and extensive hands on working with Custom Activities.

We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.